艾迪国际|留学论坛|SOHU留学频道|BBS 如果给你5分钟在全国电视节目上做开幕词，你会说什么？为什么？（范文，请楼主批示！）

千年小兔么 - 2007-7-16 14:08:00

[Prompt: If you were given five minutes of airtime on national television, what would you talk about? Why?]
“This message has been brought to you by...” Millions of Americans hear this commercial announcement emanating from their televisions each day, yet few consider the ramifications of the words. If granted five minutes of national airtime, I would urge the American public to explore the implications of the commercialization of the media. Indeed, I would encourage individuals to research and question issues rather than relying primarily on television and other mass media for information.
Many Americans erroneously believe that the presence of the First Amendment ensures complete freedom of the press. They consider the news media to arise from the people with the intent of serving the people. In modern times, however, money has emerged as a new way of controlling information. Advertisers, network owners and stockholders all function to restrict free speech. A commercial message involves stakeholders, with vested interests, providing essential financial backing to the media conglomerate. For example, a network or newspaper owner with a stake in or ties to a large industry may de-emphasize or omit information damaging to the industry.
Issues spanning the environment, war, politics, business, education, and religion all feature at least two sides of the story. Often, the journalists presenting information inflect their personal opinions into the story. Although these unbalanced opinions do not overtly dominate every article or news broadcast, a bias or a certain slant could inevitably surface.
Given the difficulty of obtaining a completely unaltered account, I would further encourage Americans who watch political opinion shows to research the issues before forming a firm opinion, thus preventing the “experts” from passing on their opinions like hand-me-downs. Americans should investigate the literature and facts relating to the issues they consider important. This advice becomes increasingly relevant during elections, when politicians undertake massive efforts to spin public ideals. Accordingly, television advertisements and political billboards must receive intense scrutiny. A preferable avenue of determining which candidate merits one’s vote involves researching his or her stance on issues of personal importance.
The amount of resources and market research utilized to construct attention-garnering political advertisements remains astounding. Hence, more money allows more advertisement. Moreover, people who use their vast resources to acquire time on television do so to advocate their side of an issue. An educated public, however, cannot be swayed by propaganda or attention-grabbing advertisements, but rather will make informed decisions. My message aspires to encourage Americans to limit the impact of propaganda by understanding the dynamics of the media and developing both the capacity to think critically and the desire to research one's opinions.

千年小兔么 - 2007-7-16 14:09:00

点评：

不同于一般Essay的题目，比如为什么选这个学校，你的成就是什么，你的成长中最难忘的经历是什么云云，这篇Essay规定了一个特定的场景，但是又很有开放性，很能表现申请者的价值观和思考方式。

本文结构比较简单，开门见山的提出自己的观点－提醒大众探寻媒体商业化的深意。之后两段分析媒体报道带有倾向性的原因，最后两段强调了人们应该自己根据事件去观察和思考，而不要盲目接受讯息的重要性。

从内容上说，其实作者所选择的题材并没有太新颖的地方。美国对于新闻自由和新闻不公的争论由来已久，在各类传播和新闻教材也有对此类问题的理论研究，作者的观点也是非常大众化的一个点；在材料和论证的过程中也没有特别出彩的地方。

成功之处在于，许多人在做开幕词的时候，大概会选择介绍自己，或是谈谈一些别的东西；而作者的思考角度恰恰是针对电视节目本身；这个切入的角度很特别，因此也最能给人留下深刻的印象。

千年小兔么 - 2007-7-16 14:09:00

中文翻译：商业化媒体

如果给你5分钟在全国电视节目上做开幕词，你会说什么？为什么？

“以上消息由某某为您提供…”每一天，成千上万的美国人都会听到电视里的商业广告词，然而很少有人会考虑这一讯息的含义。如果给我5分钟，我会提醒美国大众探寻商业化媒体的深意。事实上，我将鼓励每个人去研究、去发问，而不是一开始就依赖电视或其他大众媒体提供的信息。

许多美国人错误的认为第一修正案确保了出版的完全自由，认为新闻媒体来自于民众、也服务于民众。然而，在现代社会，金钱成为操控信息的新途径。广告商、网络业主和股东们都限制自由言论。商业化信息的漩涡关系错综复杂，以既定的利益为前提，关系者们为媒体的聚结提供必要的经济支持。比方说，网络或报纸的所有者，如果和某个大企业有金钱或合作关系，那么他们就会低调处理乃至自动忽略对此企业所有不利的信息。
类似事件涵盖范围广阔，环境、战争、政治、商业、教育和宗教中的各种报道至少都能解读出两面的含义。记者常常在报道中表达他们对事件的个人看法，虽然这种个性化的评论不会公然主宰每一篇文章或是新闻广播，但是无容置疑的，是一种偏见、或是倾向已经产生了。

当然，绝对公正的报道是很难提供的，因此我会更鼓励美国人民们从事件本身去思考，而不是盲目接受政见，形成固定的看法，以免受到所谓“专家”的影响。美国人应该去调查他们认为重要的事件相关的文化和事实。尤其是选举时，政客们都会不遗余力的向大众宣扬自己的理念，因此电视广告和政治公告都应该接受更严厉的审查。判断一个候选人是否真的有资格获得选票，一个绝佳的方法就是考察他或她对于关乎个人的事情的态度。

用于吸引公众注意力的政治广告所花费的资源和市场调查数量依然惊人，有更多的钱就能做更多的广告。此外，人们还花大量时间在电视出镜上，以此来宣扬本派的观点。然而，有教养的公众群体不会被宣传或吸引眼球的广告所动摇，相反会作出更明智的决定。总之，我想要传达给美国人民的就是要大力限制宣传的影响，在了解媒体影响力的前提下，培养批判思考的能力，并慎重研究他人的看法和意见。

混在崇文 - 2007-7-16 17:23:00

超长。...哈哈。不错

toughguy - 2007-7-17 11:40:00

引用:

原帖由 混在崇文 于 2007-7-16 17:23:00 发表
超长。...哈哈。不错

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